If your in sales of any sort you have probably been coached or heard this phrase.
“You have 2 ears and one mouth” – your designed that way so you can do
twice as much listening as you do talking. 🙂
It is so true. Many sales people talk way too much and the focus of the conversation
is on the sales person and that isn’t where you want the focus to be.
A true master sales person actively listens flushing out the customers pain points
and planning their presentation around them. The inexperienced sales person
will find themselves missing out on the sale because they have talked themselves
into it but because they didn’t stop talking they ended up talking themselves right out of the sale.