If you are in sales you may at one point of heard about the ABC’s of sales.
Many years ago I met Jim who owns a carpet cleaning company.
I have learned much from people I cross path’s with in my sales career.
His style of selling was exactly that. Let me explain.
ABC = “ALWAYS BE CLOSING”
When your in a sales opportunity you need to be thinking about ABC.
In other words, any chance you get, your trying to close the deal.
For example… If a prospective client was looking at cars and they
said “Does this car come in Silver”? one of your answers could be
Let me ask you a question Mr/Mrs. Smith. If this car was available in Silver and
I could get it for you for the price we’ve discussed could we put a deal
in place today?
You see your always asking for the “close” at every opportunity.
Pretty much anything a prospective client asks you about what
your selling or doing you can turn it into a ABC opportunity.
Remember your either selling or being sold . . (sold excuses) of
why the customer isn’t going to buy today. So “always be closing”
at all times and put some jack (cash) in your pocket.